A few weeks ago, I attended a networking event for businesswomen. These events can be a bit overwhelming, especially when you walk in not knowing anyone, but I’ve learned to embrace the challenge. My approach? I try to connect with as many people as I can, taking the time to truly listen, understand what they do, and see how I might be able to help them.
During this particular event, one business owner opened up about how difficult networking can be. Her honesty resonated with me, and I realized she wasn’t alone. Many professionals, especially women, struggle with making the most out of networking events.
Let’s break down a few of those common struggles and talk through some ways to overcome them:
1. Not Connecting with the Right Audience
One of the most common frustrations is attending an event only to realize you’re surrounded by people who aren’t a match for your business goals. The solution? Be intentional.
Tip: Do a little research before you RSVP. Make sure the event’s theme aligns with your target audience. For instance, if you’re trying to connect with lawyers, attending a construction industry mixer probably won’t yield many leads.
2. Spending Money Without Seeing a Return
Networking takes time and money. From registration fees to business cards and outfits, it’s an investment, so it’s frustrating when there’s no clear return.
Tip: Focus on quality conversations. Engage with people, learn what they do, and quickly assess whether there’s mutual value in a connection. If it feels like a one-way street, politely move on. Your time and energy are valuable.
3. Talking to a Lot of People But Leaving with Nothing
This is another common pain point. You spend hours chatting, but walk away feeling like nothing came out of it.
Tip: Set 2–3 clear goals before the event. Here are mine:
Connect with my audience: Even though I can help businesses in any industry, I go in with a focus—this helps me navigate conversations more effectively.
Get at least one strong lead: If a conversation seems promising, I lean in and explore it further.
Make one strategic connection: Whether it’s a potential partner or someone who can introduce me to others, I always aim for at least one strategic contact.
4. Getting Interest but No Follow-Through
We’ve all met people who seem excited in the moment, only to vanish after the event.
Tip: Take the lead. If someone expresses interest, ask for their card and immediately schedule a one-on-one follow-up. Use that time to learn more about their needs, offer value, and if your services don’t fit now, try to connect them with someone who can help. This often leads to future referrals when the timing is right.
Final Thoughts
Attending a networking event is like dancing. It takes rhythm, a little confidence, and a willingness to enjoy the process. Not every interaction will be a perfect match, but when you go in with intention and a strategy, you’ll start to see real results.
So next time you step into a room full of strangers, remember that with the right moves, your ideal connection might be just one conversation away.
