A newly launched residential cleaning business in South Florida needed a strong digital presence to stand out and attract local customers. We delivered a full branding solution that included a user-friendly website, SEO-focused blog content, and branded social media assets. The result was a consistent, conversion-ready foundation that continues to support the client’s marketing efforts and visibility in their community.
Service
Brand Positioning, Website Development & Content Creation
Client Overview
We worked with a local residential and commercial cleaning business in South Florida that offers driveway, sidewalk, and trash bin cleaning services.
The Challenge
As a newly launched business, the client needed a professional digital presence that would quickly communicate its unique curbside service and attract local customers.
Our Approach
We built the website from scratch, with a clean and easy-to-navigate structure designed to convert visitors into leads. To support local SEO and drive engagement, we also created blog content around common pain points in home maintenance and seasonal cleaning tips. On top of that, we created branded social media content to help the client show up consistently online.
The Outcome
Although not all the content was published, the website continues to serve as the client’s main marketing tool, with updates requested regularly. The materials created laid a foundation for local visibility and brand consistency.
What We Learned
This project helped us shape our framework for launching local brands with clarity and impact, and reinforced that great strategy has long-term value, even if not all elements are immediately used.
