A nonprofit needed stronger messaging and a more unified digital presence to better engage supporters and retain donors. By refining their mission-driven storytelling, improving email segmentation, and creating targeted content across multiple platforms, we helped boost engagement and clarify their brand. The result was higher email performance, greater community connection, and a growing presence across social channels.
Service
Messaging, Email Marketing, Content Strategy
Client Overview
A nonprofit organization that helps children and their families.
The Challenge
They needed a cohesive message that communicated their impact and a stronger online presence to improve engagement and donor retention.
Our Approach
We worked closely with their leadership to develop new messaging that reflects their core mission and values. We updated their website to reflect this clarity, redesigned the email newsletters (which we segmented for better targeting), and developed story-driven social media posts. We also launched a LinkedIn newsletter and continue to write weekly blog articles.
The Outcome
The segmented newsletter achieved an open rate of 58% (up from 38%) and a click-through rate of 12% (up from 2%). Their digital presence now feels more consistent and community-focused. We are currently producing video content to expand the nonprofit’s reach on YouTube, Instagram, and TikTok.
What We Learned
A clear message paired with the right distribution channels can immediately boost engagement. Nonprofits benefit greatly from intentional, mission-driven content.
